BeAFreemason.org Follow-Up Survey January 2021
Purpose Check in with leads from BeAFreemason.org to understand the follow-up process.
Audience BeAFreemason.org leads who: •
Submitted form between Feb. 14 and Nov. 15, 2020
•
Provided an email address
•
Live in the U.S. or Canada
Methodology 1,045
Respondents
948
Completes
2.9%
Margin of Error
From Dec. 8, 2020 – Jan 4, 2021, respondents were asked a series of multiple choice and open-ended questions to better understand the follow-up experience.
Respondent Profile Jurisdiction
The majority of respondents (98.6%) were based in the United States. Less than 2% were based in Canada. While 68% of U.S. leads collected on BeAFreemason.org were from the Northern Masonic Jurisdiction, NMJ residents only made up 55% of our responses.
Canada; 1.40%
US, SJ; 43.40% US, NMJ; 55.20%
Southern Jurisdiction residents responded at a higher rate. US, NMJ
US, SJ
Canada
Respondent Profile Region
Respondents were well-distributed across regions, with highest representation from the Midwest.
West; 16.11%
Pacific; 0.30%
Midwest; 36.25% Northeast; 23.16%
South; 24.17%
Midwest
South
Northeast
West
Pacific
Key Questions 1
Are lodges following up with leads?
2
Are leads still interested in joining?
3
How can we improve the follow-up process?
Are lodges following up? Not Enough. 68% of respondents have not been contacted Even among those who were contacted, the majority report that communication has been delayed or halted entirely due to the pandemic .
Are leads still interested in joining? Yes! 98% of respondents are still interested becoming a Freemason
Make the Most of BeAFreemason.org 3 Steps
1
FOLLOW UP IMMEDIATELY
Make the Most of BeAFreemason.org Step 2
2
Have a plan to lightly keep in touch (called lead nurturing)
Make the Most of BeAFreemason.org Step 3 2
Follow up with local lodges